See If Your Website Can Be Viewed On A Mobile Phone
This week I have been looking at mobile phone marketing. The cell phone market is huge and the growth of the 3G platform is making web searching easier than ever before. So how do you use this technology to market your business? You may already have an online presence in the form of a website, but will it display properly on a mobile phone? The chances are it won’t be at all user friendly. Mobiles won’t display flash so your video is unlikely to work. The formatting of the pages and navigation through the site will be a feat for even the most adept user. I found this site, dotMobi, which is a mobile website registrar link where you can enter you site and see how it would appear if it was being viewed on a mobile. Many sites won’t even load, I tried quite a few.
Is this a problem, well not really, when you consider the purpose of the mobile web site is a little different to the on line version. The nature of the user situation is very different. People using a cell phone are likely to be looking for local information, or they are on it to pass some time, and so they may be playing a game, reading e.t.c. It is not a great idea to have a complicated site where they have to enter information or deal with complex navigation links. It’s best therefore to build your mobile website from scratch to capture their email address so that at a later date you can email them to visit your on line site. Your mobile web pages can then be optimised for this purpose. Its useful to include video or audio as a way to explain your business. A You Tube video will be much more likely to hold some ones attention, compared with say ten pages of text, and additionally it will get ranked in Google search and gain views in You Tube.
To advertise on the mobile network go to AdMob, this site has recently been been acquired by Google and undergone a face lift. So far its free of all the restrictions hurdles associated with Adwords PPC, and although its not key word targeted, as not yet possible, the pay per view price is only a few cents. This form of marketing is only in its infancy so there is very low competition and consequently great potential here.
You can create a fantastic mobile website in under an hour even including Paypal and other payment platforms such as Google Checkout and Bango. Go and checkout mobiSiteGalore . Your new mobile site can be hosted on your own server or on theirs, costs around $8 to $11/ month depending on the package you go for. To learn more see this video.
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